The platform is rolling out a new feature that permits them to reduce the amount of artificial intelligence-produced media appearing in their streams. This move comes as the service revealed that it presently contains in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global release. This development comes amid a surge in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising video streams on a popular video site primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a label for substandard, mass-produced content that is often illogical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, from AI artwork to educational videos, and we intend to give people the ability to see more or less of that, according to their own likes,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its service identified as AI-generated. In total, in excess of 100 m pieces of content are submitted to the app each day, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the level of AI-generated videos they view by accessing the content preference feature in the application and picking the AI content topic. Additional categories that are already be adjusted under the tool encompass news, fashion, cosmetics, and movement.
Platform Guidelines
Its rules oblige content makers to identify convincing AI-generated content, and it bans dangerous deepfakes of celebrities or crisis events. Any realistic artificial content that is not labeled can be removed under its terms of service.
Furthermore, the platform will from now on attach an “AI-made” label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This step is intended to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2m awareness program for experts and institutions to create informative material about ethical AI use. This project will benefit educational bodies specializing in educating coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, during debate over plans to make redundant numerous content moderators in Britain. It is set to reduce 439 jobs in its content moderation division in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A company official explained that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most harmful content before it is viewed by staff. TikTok reported a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its automated systems.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”
